dotFlorida’s mission
“.florida” domain names will create a powerfull branding and public diplomacy tool for Florida. Being used as a part of a regions’s internal branding strategy, a Geo-TLD like “.florida” is expected to create and support local identity for enterprises, institutions, and individuals and may result in a stronger sense of community.
It is feasible that Florida’s external marketing strategy and the creation of a maximum branding value could be substantially supported by communication activities which include domain names of the type “www.visit.florida” or “www.hotels.florida“.
Next page: “Community Endorsements“